Digital Content Designer & Social Media Manager

Salary Position

Graphic Image Flooring is currently seeking a talented Digital Designer and Social Media manager to join our marketing team. As Digital Designer/Social Media Manager, you will play a pivotal role in creating visually stunning and intuitive digital environments. In this role, you will create content for various digital platforms and drive Graphic Image Flooring’s online presence by developing social strategies, creating engaging content, managing community interactions, and analyzing campaign metrics.

You will work closely with our VP of Marketing to craft and execute design and marketing campaigns. In addition, knowledge of Adobe Suite is preferred to help in other design and marketing needs as they arise.

Responsibilities:

Create visually appealing designs for websites, mobile apps, and other digital platforms
Develop and implement tailored social media strategies aligned with company goals
- Planning content around product launches, trade shows, case studies, seasonal campaigns, projects, and company priorities
Track key performance indicators (KPIs) like engagement rates and follower growth, using data-driven insights to optimize future campaigns
- Website traffic from social channels
- Form submissions and qualified leads
- Shopify sessions, product-page engagement, conversions, and revenue
- Email sign ups
- Cost per click, cost per lead, and return on advertising spend
Monitor engagement and respond to comments, direct messages, tags, mentions and more as needed to align with company goals
Stay up to date on the latest trends in the marketplace
Collaborate with marketing and development teams to ensure cohesive brand representation
Stay current with evolving platform algorithms, social SEO best practices, and viral trends
Utilize design software such as Adobe Creative Suite, MailChimp, Shopify, PromoRepublic
Incorporate feedback from VP of Marketing to refine and improve designs
Ensure all digital designs are optimized for various devices and screen sizes
Develop monthly & quarterly editorial calendars
Maintain consistency in design and adhere to brand guidelines
Work on customer proofs through Adobe Suite applications as needed

Portfolio Demonstrating:

Digital and social campaigns
Responsive web/e-commerce design
Examples of measurable outcomes, proven brand growth, qualified traffic, leads, conversions through organic or paid digital campaigns

Qualifications & Skills:

Bachelor’s degree in graphic design, Digital Media, marketing, communications, or a related field or equivalent professional experience
3-5 years’ experience in digital design and managing company/client social accounts
Experience with design tools such as Adobe Illustrator, Adobe InDesign, Klavio, and Shopify
Comprehensive understanding of top social media platforms
In-depth knowledge of search engine optimization (SEO)
Ability to create targeted audiences and conduct A/B testing
Experience with social publishing, listening, analytics, and workflow platforms
Self-starter with ability to take initiative
Collaborative spirit and understanding of how to work with and delegate tasks to team members
Strong attention to detail and problem-solving skills
Effective communication skills, both written and verbal
Ability to multitask and prioritize in a fast-paced environment
Preferred experience in tradeshow, flooring, manufacturing, or interior-design industries
Preferred experience with JavaScript, Marketing automation, AI-assisted content/design tools

Submit resume and salary requirements to careers@graphicimageflooring.com

Graphic Image Flooring is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

About Us:

I founded Graphic Image Flooring in February of 2013 with a simple goal of providing flooring that was more interesting than the common floors you can get from any big box store. Something that would be a more fun than the mundane floors from the big box stores.

Along the journey a core principle is to build a team and company that enjoys the benefits of family life. At my core I don't want anyone to miss the once in a lifetime items. That play at the kids school, swimming lessons, field trips, care for a sick family member, and more.

Family moments matter, and we believe our team should be supported in being there for them. As professionals, we can work together in a way that helps ensure no one has to miss the important times with their kids and loved ones.

We have fast become a leader in our space with customers spanning North America - Bahamas - Yukon - Nova Scotia - Singapore and more. At Graphic Image Flooring we strive every day to design, create and provide the very best custom printed vinyl floors and mats for our clients' homes, brands and businesses.

We started with only printed vinyl flooring and have since expended to offering trade show and event carpet, inlay rugs and floor graphics. In 2025 we launched Graphic Image Mats, our division focused on floor mats for commercial properties as well as homes.

We are proud to have partnered with so many great customers over the years and look forward to many more.

I look forward to speaking with you,

Tim Wirtz

Founder, CEO