Graphic Image Flooring Introduces Custom Flooring and Safety Mat Solutions for the Attractions Industry
MANITOWOC, WI — March 16, 2026 — Graphic Image Flooring & Mats is pleased to introduce its custom flooring and mat solutions to members of IAAPA, the Global Association for the Attractions Industry.
Graphic Image Flooring & Mats specializes in custom printed flooring, branded logo mats, and safety and work area mats designed for high traffic environments where durability, safety, and visual impact are essential. The company works with attractions, themed environments, museums, and entertainment venues to create flooring solutions that enhance guest experiences while supporting operational performance behind the scenes.
“Attractions are built around immersive environments and memorable guest experiences,” said Tim Wirtz, Founder and CEO of Graphic Image Flooring & Mats. “Flooring and entry environments play an important role in guiding guests through those experiences. Our goal is to help operators and designers extend their theming, branding, and guest engagement all the way to the ground level.”
Graphic Image Flooring & Mats supports a wide range of applications across attraction properties, including:
• Ride queue environments
• Themed attraction spaces
• Interactive exhibits and installations
• Retail and merchandise areas
• Guest entry points and lobbies
• Food service areas and workspaces
• Back of house operational areas
In addition to custom-printed flooring and branded mats, the company also provides commercial safety mats and anti-fatigue mats designed for work areas where employees spend extended periods standing, such as kitchens, concessions, maintenance shops, and retail service counters.
By combining durable materials with custom design capabilities, Graphic Image Flooring & Mats helps attractions create environments that are both visually engaging for guests and practical for daily operations.
IAAPA members interested in learning more about flooring, branding, and safety mat solutions for attractions, themed environments, and entertainment venues can visit:
www.graphicimageflooring.com
www.graphicimagemats.com
About Graphic Image Flooring & Mats
Graphic Image Flooring was established in 2013 and is a privately held company specializing in custom-printed flooring, trade show and event flooring, and branded floor solutions. The company focuses on helping businesses create immersive, high-impact environments through durable, visually engaging flooring used across attractions, events, and commercial spaces worldwide.
Graphic Image Mats was launched in 2025 to expand the company’s offerings into commercial safety and work area solutions. The division provides anti-fatigue mats, safety mats, and branded logo mats designed to improve workplace comfort, safety, and functionality in high-traffic environments such as kitchens, retail counters, and operational spaces. Graphic Image Mats also offers home mat solutions, from custom to seasonal and everything in between.
